Unmotivated - Fed Up Employees free essay sample

Fed Up: Reasons Why Employees Become Unmotivated There are sobering statistics out there about just how miserable people really feel in the workplace. We will write a custom essay sample on Unmotivated Fed Up Employees or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the economy the way it is today more and more people feel trapped with no way out. CareerBuilder. com says the #1 reason why people are unhappy or unmotivated in the workplace is their boss. That alone leads us to the # 1 reason why people quit their jobs: their boss. So in researching material for this essay I surveyed several managers within my company and asked them why they feel employees become unmotivated in the workplace.Do you know not a single one of them said management was the reason! That is hard to believe when it is the top reason as to why people leave or feel unmotivated in the workplace. So I then asked coworkers and here are the top three reasons as to why they feel people become unmotivated in the workplace. The individuals I spoke with felt the number one reason is indeed management. However, there are varying reasons as to why. Some feel as though they do not get enough recognition, lack of respect, and lastly unrealistic goals/expectations.In the world we live in today a lot more is expected out of an individual than ever before. Many companies know that with the state of the economy they have to better their selves for the future, but at what expense. Do they really have their employee’s best interests at heart? In most cases answer is yes. However, companies know that people are in an essence trapped so they can keep applying the pressure a little more, deadlines a little shorter, and recognition programs are usually the first to go in any budget cut situations. So people have to do more with a lot less.The second reason is lack of opportunities for advancement and or money. This goes hand in hand with the number one reason in that people are assuming more and more responsibilities, doing more work in shorter amount of time but usually at the same pay or less pay. Look at State Employees they have anywhere from 1-2 Furlough days a week, and they are still required to get there same work done in a shorter period of time. Some of them like Prison Guards, Fire Fighters etc. more work, shorter time period could potentially put them in some very dangerous situations.If companies are not hiring usually that means there isn’t any room to grow. Optimists would say at least individuals still have a job, and that is true but what is the cost. Won’t companies spend more time and money in the long run because if an individual is unhappy or unmotivated which means less productivity, which leads to low morale. It only takes one individual within a department to bring a whole department down. One department could lead to another and another etc. Then the third reason is unchallenged and just straight up bored.We are all human when we do things that are the same thing day in and day out it tends to get monotonous. Again in today’s economy more and more people are taking a job that is not necessarily what they seen their selves doing just to make ends meet. It could be very hard to be motivated to come to work every day if you are not doing something that you really enjoy doing. If you have a degree in Engineering and you are flipping Burgers it may be very difficult to be motivated because the job itself isn’t a challenge. Motivation is all about your attitude. So if you’re feeling unmotivated than you need to figure out why.Although, all of the reasons given are good ones, if you do not make the best out of your situation how will you succeed? Only you can change your circumstances, only you can be accountable for your situation. You can choose to be the â€Å"victim† or you can choose to be the â€Å"hero†. The â€Å"victim† takes the â€Å"poor, poor, pitiful me† attitude and the â€Å"hero† takes the â€Å"what can I do to make things better† attitude. Yes we are put in situations and jobs that may not be ideal but how you handle the situation is the key. So if you find yourself Fed Up than you to stop and ask yourself â€Å"what can I do to change my situation? †

Can You Take the ACT in College

Can You Take the ACT in College SAT / ACT Prep Online Guides and Tips If you took the ACT in high school, you were probably perfectly content to bid it farewell when you want on to college. If you didn't take it in high school, you were probably just as glad to get a pass on that particular trial. But what if you need to take it after you graduate? Can you take the ACT in college? Yes! It's absolutely possible to take the ACT in college; there's nothing standing in your way.This article will discuss reasons to take the ACT as a college student, what the process is like, and what makes it different than taking it in high school. Reasons to Take the ACT in College There are a few reasons a person might need to take the ACT in college. Some scholarships- and even jobs- require applicants to provide their scores. Usually that means scores from a high school test date, but, if youdidn't take the ACT in high school, or if you need higher scores and you think you can do better, then it may become necessary to take the test later on. Always be in contact with the organization you're applying to or through in order to get the most precise and specific information. Most of the time, if you're thinking about taking the ACT in college, it's connected to a prospective transfer.Many schools require ACT scores, and you want to put your very best foot forward. That may mean retesting, if your high school scores weren't great. Some schools have different requirements for different circumstances. They may require scores only for first-year and possibly second-year applicants. They may require scores only if students already took the test. Other schools are test-optional or test-blind. This means that you will not be required to submit test scores, whether you're a transfer or applying afresh. Test-optional schools will accept scores but do not require them, where as test-blind schools will not look at your scores at all. The moral of the story is, you need to know the policy of the college in question. If you can't find the necessary information online- and many colleges have web pages specific to transfer policies- it's important to contact someone at the school. The website may have an email address for the administrative offices; otherwise, you'll have to pick up a phone and call. This student iswondering just how badly he needs those ACT scores. Logistics of Taking the ACT in College The mechanics of taking the test will be largely unchanged for you as a college student. If you took it in high school, it's going to be the same basic deal, logistically, as it was then. How to Register You can register online or, technically, by mail. Now, it's not especially convenient to do it by mail, but it's possible. You'll berequired to submit a picture and providesome very basic personal information, and you'll be asked to answer a number of non-mandatory questions about coursework, etc.Online, the process is said to take about 40 minutes. Where Can You Take It You're going to be taking the ACT at a test center. This might be a high school, or it might be a college campus; either way, you'll be taking it with local high schoolers. The fact that you're a college student isn't treated specially. You'll be takingthe ACTthe same way, in the same place, as all the other test-takers. Advice for Testers in College Remember, the ACT is designed for high schoolers. Don't think, though, that it'll be a breeze for you just because you're in college. You've probably gotten a little rusty on some of those high school topics. Recall that the ACT tests reading, math, English, science, and writing. Depending on your major, you may not have been coveringall of these topics in your college coursework. In other words, one way or another, it's been awhile since you were fully fluent in everything the ACT tests you on. As such, it's important to prep for the testand get back up to speed on anything that's fallen by the wayside. Realize that the test does undergo changes from time to time. There hasn't been any major overhaul recently, but there have been a few pronounced adjustments. As of last year, there are nowpaired passages on the Reading test, and the Writing test has been completely redesigned.The test is going to be at least a little different than the last time you took it (if you've taken it at all). This is another reason to prepare. On the ACT, as in an emergency, it's always best to be prepared. 3 Key Tips on Preparing for the ACT in College The logistics of registration may not change much from high school to college, but your strategy on how to prepare should. Get Familiar with the ACT's Unique Style Questions on the ACT are not designed to mimic our everyday interactions; the questions are dense and rigid, as are the answer choices. It's definitely not anything insurmountable, but you don't want to let this fact slow you down on test day. Therefore, it's important to take a practice test and examine practice questions to get a feel for the style and tone of the test. Review Topics You're Not Fully Secure On As mentioned above, there are bound to be a few subjects you've kind of forgotten. It's not wise to take the test cold; if you do, you're taking a serious gamble. If your score is not what you want, you've lost the test fee and several hours of your weekend- for nothing. A little preparation in the first place will save you that headache and help you avoid needing to take the thing yet again. Consider Your Schedule and Your Needs College, for many people, is an extraordinarily busy time. It's a time when we're learning how to balance involvementin the activities we're passionate about with the need for downtime. Classes are already grueling; add on sports, clubs, jobs, and hanging out with friends, and things can get out of hand quickly. Be realistic, then, about your limits. Give yourself plenty of time to study. Check your schedule and your syllabi- don't commit to taking the ACT in the midst of midterms or anything like that! You don't want too many tests piling up on the horizon. Conclusion There are a few reasons to take the ACT in college, and we've talked a little about how to approach the task. The whole process is basically the same as it is for high schoolers: you'll be registering the same way, and you'll be in a test center with high schoolers. Still, you need to recognize that you're approaching it at a different age and from a different era in your life. The main relevance of this is the importance of studying for the test ahead of time; it's not designed for college students, so you need to get used to the way it works. What's Next? Read more about the logistics of the ACT in general. It's a good idea to be familiar with the process of the test. Remember that all questions on standardized tests can be viewed as analytical. Let that inform your approach onthe test. Since the essay may be a little different than what you're writing in your classes, take some time to get used to how to handle the Writing section. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Human Resourse Management Essay Example | Topics and Well Written Essays - 2500 words

Human Resourse Management - Essay Example Performance appraisal plays an important role in the success of any company as it helps them to manage the employee’s performance. Through this performance report the management can direct their employees as what is to be done to improve their performances. According to Douglas McGregor, the need for performance appraisal is for the following reasons: 1) It provides a systematic judgement, which can increase the salary of the employees, give them promotion and sometimes the judgement also leads to termination and demotion. 2) Behavioural changes are suggested to the employees. 3) It is also used for counselling and coaching of the individual by their superiors (Deci and Ryan, 2005). Objective of Performance Appraisal Performance appraisal deals with the people as the aspects of the organisation. According to Fletcher, employees see themselves to be the beneficiary when the organisation goals are fulfilled. They are properly rewarded and also get the opportunity for promotion a nd development of their talent. There are three factors that help to determine whether the employees are engaged in the process for meeting the objectives of the appraisal. They are as follows: 1) Perception of the employees that the assessment is fair (Deci and Ryan, 2005). 2) The existing relationship between the employees and the person who is doing the appraisal. 3) The impact of the appraisal of the employees that can lead to reward or their promotion (Deci and Ryan, 2005). The following are the objectives of appraisal: Increase productivity and motivation: It helps the employees to identify their talent and create a plan for them to achieve their goal set for them. Clarity in their work plan creates greater focus on the job assigned to them and leads to better performances and commitment to the organisation. Thus, it increases the productivity of the organisation along with the individual employees. Increase Transparency: Setting the targets and making agreements on the measur ement criteria brings transparency to the appraisal process. For retaining good talent in the organisation: It helps in taking people related decisions for the organisation such as the career development, career planning, opportunities for training and development and succession planning. Good performers are rewarded with promotion, increased compensation and also given the opportunity to groom their opportunity in the organisation. Increasing commitment: It helps the employees to bring good self awareness of the employees and thus increase their commitment for the organisation (Deci and Ryan, 2005). Obstacles to achieve Performance Appraisal The main barriers to performance appraisal are the following: Unrealistic assumptions: Sometimes the appraisal fails to achieve its goal due to the unrealistic assumptions that are set by the superiors. These assumptions are not accurate and make faulty decisions that affect the employees. They sometimes do not conduct formal appraisal as they think that personal opinion is more accurate than formal appraisal. Sometimes managers consider the appraisal system to be perfect and thus they expect a lot from the process. But no appraisal process is absolutely perfect (Coens and Jenkins, 2002). Importance of Performance Appra

Kinship and Gender Essay Example | Topics and Well Written Essays - 1000 words

Kinship and Gender - Essay Example The process of identification begins in seeing how relationships are formed and how the realization of being in the need to reproduce comes into knowledge. It is rather innate in humans to have the push to reproduce. Not animalistic in nature, but it is indeed a part of human instinct that the need to reproduce is a must, perhaps not obviously or directly said through words, but the aggressive behavior of many individuals towards sexual relations today explains such truth (Stone 34). Believably, medical experts and psychologists agree on the same ground of understanding that people today tend to take consideration of the major aggressions that they feel and the morals are of a lower ground of definition in terms of fulfilling the aggressive push of the flesh. Through the years, the lesser recognition that human individuals post with regards the need to follow morals had been over thrown by the fact that people simply want to give way to their desires. Why so Basically, the instinct that exists in a person to reproduce is much stronger than that of the push of the mind to contain that need. Likely, not all falls on the trap of aggression, some of the people though willingly submit to the push of the said desires. It is unknowingly realized by many that their bodily aggressions control them successfully through letting themselves be guided by their desires and not by what they know is right. As a result, the social dilemma on teenage pregnancy and early parenthood has been brought about into existence. The truth behind the growing phenomenon is rather supported by the fact that many families today are only composed of single parents who are trying to pursue the life of their children as some of the partners who left did not actually realize the role that they are taking in the process of reproduction. Unlike animals, humans are driven by the desire and are expected to have the knowledge of what they are doing. This especially concerns their fleshly desires. One simply cannot give way to that desire and believe that it stops there. Reproduction comes with responsibilities of parenthood. It is through this realization that a man and woman take their place in the identification of gender roles among human individuals. The idea is not simply to reproduce for the sake giving way to aggression, but for the sake of realizing the role that each one agreed to take part of. To some, the complete recognition of both elements of human recognition is not that vivid at all. In fact, some may insist that human relationships based on sexual desires are part of the development of the human society. This though has caused many issues among individuals believing and perceiving that sexual relations are mere establishments of their role as men and women, a basic truth derived as a major understanding of the roles that each one take in the process of reproduction. Conclusion In this regard, it is strongly suggested that the thought of being humans be strongly applied in the recognition of one's role as a person and as an individual who simply wants to take his or her place in the normative ways of human existence. What is meant by the thought of being human Basically, instinct is not the ruling edge of every human individual but knowledge. Through the

The Social Norms Essay Example for Free

The Social Norms Essay I chose to break the social norm in an elevator as my experiment. I chose this so that I could actually combine two social norms into one. I chose to stand backwards in the elevator and when there were numerous people in the elevator, but I thought it would be more interesting if I stood very close to the person instead of facing backwards when there was just one person in the elevator. The independent variables in my experiment were gender of the person that I stood close to, the amount of time we had together in the elevator, and of coarse the number of people in the elevator and how many stops were made. I began to measure the way people reacted to when I invaded their space in an elevator, which was nearly empty. I also measured what would happen when a person would be just getting on and my back would be towards them. My hypothesis was that the people that I stood close to would actually move because they had space to, and could actually ask me what I was doing. My other hypothesis is that no one would react to my facing the opposite direction but they would stare and stare hard. When the elevator doors opened and I noticed that only one person was on the elevator walked right in with an abrupt step. Usually the person was on either the right side or the left and never really in the middle. I then proceeded to hit a floor number just higher than theirs and stand directly next to them, but the whole while keeping silent. To no surprise the people became uncomfortable and tried to in an unobvious way move away. They tended to look at me very annoyed and some would actually blatantly reject me. Most of the people that were rude were women about the same age as I was. I think that they may have thought that I was mocking them in some way. Now when I faced backwards in the elevator people seemed not to make very many gestures or movement. They although did stare and wonder what I was doing like my hypothesis stated but they never really did much. It wasnt until people began to get on while I was already in the backwards position did it occur. The ones getting on the elevator steered clear of my area even when the other side was crowded, they tended to single me out from the rest and make sure that I was not next to them. Later in the experiment a man said to me, are you doing that for some kind of experiment, and of coarse I said yes and decided that it was time for me to end my experimentation. I was actually able to accept my hypothesis, although it was somewhat of an easy hypothesis to generate. I think it may have been a little different if the environment I was in was not on campus. The actual size of the elevator limited my results and the fact that I was doing the experimentation in the PLC limited what kind of people I had to be with. If I were to do the experiment again I would go to a hotel where there are all sorts of different people.

Reflection on a Critical Incident Essay -- Nursing Reflective Practice

The reason for this essay is to reflect on a critical incident experience during my six week placement as a student nurse on an orthopedic ward. To explore an event as a critical incident is a value judgment, and the basis of that judgment is the significance attached to the meaning of the incident. Critical incidents are created or produced by the way we look at a situation. Tripp (1993) The incident chosen has made an impact on me due to the fact the side effects of surgery can be very critical to a patient’s life, as would be demonstrated in the critical incident chosen (D.V.T). Deep vein thrombosis. There are various reflective models written by various theorists and they include: Atkins and Murphy (1994), Stephenson (1993), Johns (2000), and Gibbs (1988). For this critical incident the model I have chosen to use is Gibbs (1988) reflective model as a guide because it is more understandable and will reflect more clearly on this critical incident. It is widely known that experience alone is not adequate enough to guarantee that any learning takes place, so it is important that integration of past experiences with new experiences occurs. This is done through the process of reflection. (Fitzgerald 1994). â€Å"To be self aware is to be conscious of one’s character, including beliefs, values, qualities, strengths and limitation. It is about knowing oneself† (Burnard 1992). â€Å"It underpins the entire process of reflection because it allows people to see themselves in a particular situation and honestly observe how they have been affected by the situation and to analyse his or her own feelings.† (Bulman and Schultz 2008). â€Å"Through reflection you develop skills in being able to watch yourself in action, during the course of you... ...health professionals and students. Nursing Standard 27.25 (2013): 41-48. Print NMC - Nursing Midwifery Council (2015), The Code for nurses and midwives http://www.nmc.org.uk/standards/code/ SCHÃâ€"N D A (1983) The Reflective Practitioner: how professionals think in action London: Temple Smith Stephenson (1993) In Reflective practice in nursing: the growth of the professional practitioner, ed. A.M. Palmer, S. Burns and C, Bulman 1994, Blackwell Scientific Publications, Oxford, UK and Boston, USA. Taylor, Beverly J. (2000) Reflective Practice: A Guide for Nurses and Midwives. Open University Press Tripp, D. (1993) Critical Incidents in Teaching. Developing Professional Judgement. London: Routledge. Williams, B (2001) Developing critical reflection for professional practice through problem-based learning. Journal of Advanced Nursing, Apr;34(1):27-34.

Organic Foods in India Essay

Purpose – The purpose of this paper is to investigate the consumers’ decision-making process for purchase of organically produced foods in India Design/methodology/approach – Using already existing research model and scale, forming hypothesis, and testing its validity in Indian context. Using convenient sampling (Tier 1, 2 B school Graduates) to gather data for factor loading. Type of Research – Descriptive Research Introduction Organic production system is a system that produces organic foods in harmony with nature and the environment. In other words, this is a unique system which ensures that the â€Å"best practices† in the area of production are utilized to ensure that the output is a healthy and safe apart from having a positive symbiotic effect with the environment. Thus, one can say in lay man’s terms that an organic food product is one that has been produced using only natural agents in the production process. For the vast majority of human history, food has been produced organically. It was only during the 20th century that new synthetic chemicals were introduced to the food supply. Under organic production process, the use of conventional non-organic pesticides, insecticides and herbicides is heavily regulated. In the case of livestock, they are reared without the routine use of antibiotics and growth hormones. Scenario in India Organic foods are fast changing from a fad to a serious proposition in India. Today, the reach of organic foods is expanding to gradually find its way into the average Indian household. An indicative reason for the same is the rising health consciousness among Indian consumers. Pegged at Rupees 6. 5 billion in 2010, the organic food market is witnessing the shift from being an elitist to a healthy product. Although production and consumption figures for organic food in India are way behind the world average, the market is now showing signs of a strong growth trend. Slowly the deterrent of high price is being out-weighed by nutrition, quality and a chance to shape a safe environment. The organic food products market has been continuously facing the issue of absence of recognizable brands, small range of products, high prices and faulty government policies and a general lack of retail presence which has translated to low demand in the domestic market. In spite of this industry players are optimistic about the future prospects, as they are of the opinion that this industry holds a lot of promise. The export industry remains undeveloped with most producers being either small or marginal farmers, small cooperatives or trade fair companies. The small farmers, scattered across the country, offer an incomplete product range that are mostly available as a local brand. This is especially an issue in developed countries where the shelves of an average supermarket is stocked with a large range of certified organic foods. Problem Statement The question on everyone’s mind is where exactly is the organic food industry falling short? What are the main factors that influence a consumer’s decision to purchase organic foods? The fact of the matter is that this area has suffered from lack of interest/attention and a very low level of research. Thus, our Problem Statement is as follows â€Å"What influences the decision to buy organic food products in India? † Research objective The purpose of this assignment is to understand the primary influencers that motivate our target study group of individuals belonging to the upper middle-class category in their decision to buy organic foods products in India. Since the students of the top B-Schools either belong to or will be a part of the aforementioned category and will be starting new families, they are part of core prospective customer segment for this market. Hence, we have decided to focus our research on them. Literature Review Scope This research study focuses on understanding the primary influencers motivate our subjects (individuals from the upper middle class category) to buy organic foods. Students of B-Schools are from diverse backgrounds and origins. Most belong to the upper middle class category and we can safely assume that those that aren’t will be a part after they graduate. Moreover, they are also in that stage of life where they start a family of their own and assume additional personal responsibilities. This makes them appropriate subjects for this study. This study will analyse their responses with respect to knowledge about and attitude towards organic food, and their sensitivity to the health and environmental benefits associated with it. Sources and their Details: Honkanen, P. (2006), â€Å"Ethical values and motives driving organic food choice†, Journal of Consumer Behaviour , 5, pp. 420-430 The paper tries to investigate the role of ethical motives in consumers’ choice of organic food. The relation between ethical food choice motives, attitudes and intention to consume organic food was studied by estimating a structural equation model. We were able to comprehend ethical motives better and were thus able to incorporate it under environmental Consciousness. Donovan, P. , McCarthy R. (2002), â€Å"Irish Consumer preference for organic meat†, British Food Journal, Vol. 104 No. 3/4/5, pp. 353-370 The paper tries to examine Irish perception of organic meat. It identified three consumer groups. Beliefs and purchase intentions of consumers and non-consumers were differentiated. Proposed factors leading to purchase intention were Health Consciousness, Perceived value, Income and environmental concern. After validation checks they had had to make the constructs less abstracts due to low values. Aertsens, J. , Verbeke, W. , Mondelaers, K. , and Huylenbroeck, G. V. (2009), â€Å"Personal determinants of organic food consumption: a review†, British Food Journal, Vol. 111 No. 10, pp. 1140-1167 It uses theliterature concerning personal determinants of organic food consumption. This is the ? rst paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market. Padel, S. , Foster, C. (2005), â€Å"Exploring the gap betweenattitudes and behaviour, Understanding why consumers buy or do notbuyorganic food†, British Food Journal, Vol. 107 No. 8, pp. 606-625 Its results show that most consumers associate organic at ? rst with vegetables and fruit and a healthy diet with organic products. Fruit and vegetables are also the ? rst and in many cases only experience with buying organic product. The decision-making process is complex and the importance of motives and barriers may vary between product categories. The motives and barriers provided herein helped us in adapting the survey questionnaire. Baker, S. (2004), â€Å"Mapping the values driving organic food choice, Germany vs the UK†, European Journal of Marketing, Vol. 38 No.8, pp. 995-1012. This study explores the reasons why the behaviour of consumers in the UK and Germany has been so divergent despite both groups of consumers holding similar attitudes about organic foods. This was done by investigating the underlying values driving food choice behaviour using means-end theory and Laddermap 5. 4 software. The dominant means-end hierarchies were uncovered and the cognitive process mapped. {draw:frame} Makatouni, A. (2002), â€Å"What motivates consumers to buy organic food in the UK? , Results from a quantitative study† , British Food Journal, Vol. 104 No. 3/4/5, pp. 345-352 Its main objectives are to identify beliefs, with respect to organic food, of parents who buy and do not buy organic food; the positive as well as negative attitudes towards organic food of those who buy and do not buy organic food; the impact of those attitudes on food choice for parents who buy and do not buy organic food; and to model the food choice behaviour of parents with respect to organic food. It employs both qualitative and quantitative methods. This paper also uses the means-end chain approach. The key idea is that product attributes are a means for consumers to obtain desired ends. It provides a very detailed means end chain which helped us finalize some aspects of our questionnaire. Magistris, T. , Gracia, A. (2008), â€Å"The decision to buy organic food products in Southern Italy†, British Food Journal , Vol. 110 No. 9, pp. 929-947 Its findings provide more evidence on consumers’ underlying motivations to buy organic food to the already existing evidence in Europe to evaluate the future implementation of the Regulation (EC) no. 834/2007 of 28 June 2007 on organic production and labelling of organic products. In addition to this the empirical results would help local policy makers to establish appropriate market strategies to develop the future demand for these products. It indicates that consumer’ attitudes towards organic food, in particular towards the health attribute and towards the environment are the most important factors that explain consumers’ decision-making process for organic food products. It has been found that larger information on the organic food market, which drives to a higher consumers’ organic food knowledge, is important because it positively in?uences consumers’ attitudes towards organic food products. It also that consumer who try to follow a healthy diet and balanced life are likely to have more positive attitudes towards organic food products and towards the environment, inducing a more likely intention to purchase organic foods. This paper provided with the adequate Structural equation model. It also possessed the relevant constructs and variables which could be easily adapted to Indian requirements. Since for the target segment of our paper income is not an issue, it proved easy to adapt to the theoretical model according to our needs. The questionnaire has been validated, which has been duly adapted by us. Outcome Through this study we hope to drawing links between knowledge about and attitude towards organic food, and their sensitivity to its health and environmental benefits and the decision to buy it. Also, we can gauge as to which are the primary contributors to the purchase decision. This can go a long way in helping a player in the organic food industry understand the market and position himself appropriately to achieve success. Research framework and hypothesis specification A study on the food choice is a complex phenomenon that represents one of the most important parts of human behavior, where several cognitive and behavioral factors can vary sharply between individuals. In other words, whether the consumers intent or decide to purchase organic foods is a difficult task because it depends on many factors that cannot be directly observed. Thus based on the above mentioned paper by Magistris, T. , Gracia, A.(2008), it can be conclude that the more favorable health and environmental attitudes consumers have, the more likely they will buy organic food product. In accordance with this, the first hypothesis of the proposed model is defined as follows: Hypothesis1: When consumer’s attitudes towards organic food (H1-a) and towards the environment (H1-b) are positive, consumers’ intention to buy organic food products will also be more likely to be positive. Hypothesis 2: When a consumer has higher organic food knowledge, he/she will be more likely to have positive attitudes towards organic food products. Hypothesis 3: Consumers’ lifestyles related to healthy diet and balanced life influence internal factors of consumers, such as, attitudes towards organic foods (H3a) and attitudes towards the environment (H3b) during the decision process to buy organic food products. Proposed Research Model {draw:rect} {draw:rect} {draw:rect} Explanation of factors and observed variables Intention to purchase organic foods Intention is the cognitive representation of a person’s readiness to perform a given behaviour, and it is considered the immediate antecedent of behaviour. Findings from many studies reveal that consumers’ attitudes towards different organic food attributes (human health, safety, etc. ) and towards the environment are the most important factors that explain consumers’ decision-making process for organic food products. Organic knowledge Knowledge It indicated the knowledge the consumer possesses about organic food Definition Does the consumer know that, â€Å"_Organic foods are produced without the use of conventional pesticides, arti? cial fertilizers, human waste, or sewage sludge_†? Healthy diet and balanced life Exercise Processed food. Fruits and vegetables Red meat Additive free Health check ups Balanced life The observed variables are self-explanatory Environmental attitudes Pollution Belief that the current developmental path and consumeristic culture will end up destroying the environment Damage It quantifies the feeling that unless we do something the damage to the environment will be irreversible. Conservation Describes whether one performs conservatory tasks. Recycled Preference for consuming recycled products Recycling Whether one partakes in recycling of products Attitudes towards organic food products. Health Does on believe that organic products are healthier? Quality Do organic products have superior quality? Taste Are organic products are more tasty? Research Methodology Data will be collected from a survey conducted across the top B-Schools of the country. It is our opinion that the budding managers from these institutions are (or will be) part of our target group of affluent customers for organic food products. The ? nal sample will include 200 students selected through convenience sampling. This method has a reputation of being less reliable but it is the best suited due to its convenience and low cost. Moreover, it is known to work with a sample that contains students. A questionnaire will be designed to analyze the knowledge of organic food, attitudes towards organic foods and purchase behavior of the selected students. The ? rst question was related to their knowledge on organic food products. The second set of questions comprised of those related to organic food consumption (consumption level, intention) purchase, frequency of purchase, perceived quality, place of purchase, etc.). The third and final question includes several questions on consumers’ attitudes towards organic food products and environmental aspects. The questionnaire also contains questions on socio-demographic characteristics (i. e. sex, family size and composition, age, education, income and lifestyles). The questionnaire format will be validated using a small pilot survey before being administered to the students. Questionnaire Would I buy organic food products? How will you rate your knowledge on organic food products? What is your opinion on â€Å"Organic foods are produced without the use of conventional pesticides, arti?cial fertilizers, humanwaste, or sewage sludge â€Å"? I do exercise regularly I avoid eating processed food I often eat fruit and vegetables I avoid eating food products with additives I take regular health check-ups I try to have an organized and methodical lifestyle Is the current development path is destroying the environment? Unless we do something, environmental damage will be irreversible I practice environmental conservation tasks I prefer consuming recycled products I partake in product recycling Organic products are healthier Organic products have superior quality Organic products are more tasty Activity and time based plan Data Analysis/ The Data analysis will be carried out on the valid survey responses obtained from the respondent pool to which the survey is administered to. We will be using SPPS 17. 0 to carry out various correlation tests to figure out what factors affect the ‘intention to buy organic foods’ and also what sub-factors affect them. This will also allow us to point out which all factors show strong correlations and which all show less correlations. Bibliography Honkanen, P.(2006), â€Å"Ethical values and motives driving organic food choice†, Journal of Consumer Behaviour , 5, pp. 420-430 Donovan, P. , McCarthy R. 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(1995), â€Å"Values, environmental attitudes, and buying of organic foods†, Journal of Economic Psychology, Vol. 16, pp. 39-62. 13. Chinnici, G. , D’Amico, M. and Pecorino, B. (2002), â€Å"A multivariate statistical analysis of the consumers of organic products†, British Food Journal, Vol. 104 Nos 3/4/5, pp. 187-99. 14. Shepherd, R. , Magnusson, M. and Sjoden, P. O. (2005), â€Å"Determinants of consumer behaviour related to organic foods†, Ambio, Vol. 34 Nos 4-5, pp. 352-9.