The Impact of New Media on the Design and Advertisement Industries Term Paper

The Impact of New Media on the Design and Advertisement Industries - Term Paper ExampleNew media is a recent term that has deduce to be used in reference to the digital world more so with reference to computers in training and communication technology. It is a product of the twentieth century that saw its evolutionary roots from analogue technology. It has characterized relations of this era by making globalization a popular topic. Trade between nation and organizations in far geographical locations now takes place by just a touch of a button behind the comfort of ones personal computer via the internet.The incorporation of new media into the society inform of a globalized world tends to bring in threats into the moral social set up as indiscriminate receivership of information on the internet becomes difficult to control exposing people to different unethical practices.A research do by Millward Brown agency in the UK relayed information to prove that new media can give utmost i mpact to observers of its advertisements. Millward is a busy phone marketing organization that took the first study to ascertain the logical implication of mobile phones in the advertisement. Advertisements were sent to mobile phone users in the UK and measure the impacts it had on the people who certain them. The research came up with the findings that the branded advertisements effected 32% awareness of the people approached. It further indicated that 22% of the mobile phone users who received the advertisements were willing to buy the products should they go to the markets. The research measured these opinions from about 600 male consumers between the ages of 16 to 36 over a period of 5 weeks during the air of the advertisements. The study concluded that wiz advertisements strongly increase advertisement awareness and the probability of purchase. (Brown, 2008)